make mine a 99

I seemed to get quite a few hits on the television commercials I posted a couple of days ago, particularly the Cadbury's Flake advert - which I actually pointed to an old Harmony hair spray ad.

We must not forget Flake's little brother or sister known as the 99. This smaller version was introduced to enhance the humble ice cream cornet.

Legend has it that it was called the 99 because the majority of Whippy ice cream merchants at the time were Italian, and as the King of Italy had an elite bodyguard of 99 soldiers, the number 99 meant high quality to the Italians.

Here's a few other top commercials - flake is at number 26.


1 Guinness – Surfers music Leftfield & Afrika Bambaataa (1999)
2 Martians advise, "For mash get Smash" (1973)
3 You've been Tango'd/Orange Man (1991)
4 Heat Electric – Aardman Animations' animals (1991)
5 Melanie Sykes drinks Boddingtons (1997)
6 Nick Kamen takes off Levi's in the launderette - Grapevine (1985)
7 R Whites I'm a secret lemonade drinker (1973)
8 Happiness is a cigar called Hamlet/Bach's Air On A G String (from 1964)
9 Gary Lineker eats Walkers crisps (from 1993)
10 Impulse – woman fancies man, who turns out gay. (1998)
11 Leonard Rossiter spills Cinzano Bianco over Joan Collins (1978)
12 Renault Clio – Papa and Nicole (1991)
13 JR Hartley (Norman Lumsden) fly fishing book via Yellow Pages (1983)
14 British Telecom – Maureen Lipman impressed with ology (1988)
15 Nike Featuring Wright, Cantona, Seaman and Blur's Park Life (1997)
16 Coca Cola – I'd Like To Teach the World To Sing(1971)
17 I bet he drinks Carling Black Label/Dambusters (1989)
18 The dancing Shake 'N' Vac woman puts freshness back (1979)
19 The Andrex puppy (1972 onwards)
20 Real Fires – dog, cat & mouse. Will You Still Love Me Tomorrow? (1988)
21 Ferrero Rocher served up at the ambassador's reception (1995)
22 The Oxo family. Lynda Bellingham played mum. (from 1958)
23 Just One Cornetto to the tune of O Sole Mio (1980)
24 The PG Tips Chimps (from 1956)
25 Australians wouldn't give a Castlemaine XXXX (1986)
26 Girls eat Cadbury's Flake seductively (from 1959)
27 The Milky Bar Kid (from 1961)
28 The Hovis boy. Directed by Ridley Scott. Music by Dvorak. (1974)
29 Heineken – Elocution lessons/The water in Majorca (1985)
30 A panda takes a break with a Kit Kat (1989)
31 The Gold Blend couple Sharon Maughan and Anthony Head (1987)
32 The long-lasting Duracell bunny (1981)
33 The dog does tricks for John Smith's Bitter (1981)
34 Pepsi – Lipsmackinthirstquenchin... etc (1974)
35 Martini – Any Time, Any Place, Anywhere (1971)
36 Everyone's a Fruit & Nut Case, sung by Frank Muir (1977)
37 Turkish Delight – full of Eastern promise (from 1957)
38 Apple Computers – Ridley Scott's George Orwell-inspired 1984 ad (1984)
39 Paul Hogan enjoys the amber nectar that is Fosters Lager (1984)
40 The Tetley Tea Folk. Voiced by Brian Glover (from 1973)
41 Campari – Lorraine Chase/Luton Airport (1977)
42 Paula Hamilton drives a VW Golf to music by Alan Price (1988)
43 Old Spice – Surfer (1977)
44 The Esso tiger (1964 onwards)
45 Celebs have One 2 One phone conversations (1997)
46 Milk – Watch out, there's a Humphrey about (1974)
47 A boy goes into a chemists to buy Mates Condoms (1987)
48 The mystery man avoids avalanche delivering Milk Tray(1974)
49 Beanz Meanz Heinz (1964)
50 Stella Artois – Flowers, inspired by French film Jean De Florette (1991)
51 The Dulux Dog (from 1964)
52 The Homepride flour men. Voiced by John Le Mesurier (1967)
53 The Sugar Puffs Honey Monster and Henry McGee (1976)
54 Holsten Pils Griff Rhys Jones interacts with Hollywood legends (1983)
55 Nine out of 10 cats prefer Whiskas (1975)
56 Fiat – Handbill by Robots (1979)
57 After Eights served at a dinner party (from 1963)
58 Hoffmeister – Follow the Bear, who was called George (1983)
59 Audi – Vorsprung Durch Technik. Voiced by Geoffrey Palmer (1984)
60 Rice Krispies – Snap, Crackle & Pop (1955)
61 Maxell Tapes – Me Ears Are Alight/The Israelites (1989)
62 British Airways – Face, Hugh Hudson Utah 6,000 children (1989)
63 The Yorkie Man (Martin Fisk) goes trucking (1976)
64 Schweppes – Shh... You Know Who, says William Franklyn (1963)
65 Captain Birds Eye, played by John Hewer (1968)
66 Hello Tosh, Gotta Toshiba (1984)
67 Sony – The armchair fantasy sequence. (1995)
68 British Gas shares – If You See Sid, Tell Him (1986)
69 Dunlop – Venus In Furs by the Velvet Underground (1993)
70 Cresta – The singing polar bear. "It's frothy man!" (1972)
71 The Guardian – Points of View, skinhead and falling bricks (1986)
72 Fairy Liquid – Hands That Do Dishes. Starred Nanette Newman (1964)
73 Murray Mints, the Too Good To Hurray Mints (1955)
74 The Lego mouse changes into other creatures (1980)
75 A Mars a day helps you work, rest and play (1978)
76 Relaxing British Rail (1988)
77 Tony Hancock says Go to Work on an Egg (1966)
78 Olympus Cameras – David Bailey as wedding photographer (1977)
79 Victor Kiam buys Remington (1979)
80 Ben prefers Birds Eye Beefburgers to admirer Mary (1974)
81 Don't forget the Fruit Gums, mum (1956)
82 Bing Crosby croons We're Going Shell (1963)
83 Christian and Katherine flirt over the Cointreau (from 1974)
84 Henry Cooper splashes Brut 33 all over (1976)
85 Courage Best – Chas & Dave perform Gertcha (1979)
86 The Nimble balloon (1973)
87 You're never alone with a Strand cigarette (1959)
88 Double Diamond Works Wonders (1968)
89 Clement Freud feeds Henry Chunky (1967)
90 Alan Whicker recommends Barclaycard (1984)
91 George Cole as a spy in the Benson & Hedges ads (1974)
92 Tingling Fresh Gibbs SR – the first ad on ITV (1955)
93 Tick-a-tick Timex (1964)
94 Penelope Keith Parker Pens for finishing school pupils (1975)
95 Shelley Hack as the Charlie Girl (1975)
96 The Sainbury's celebrity recipes (1992)
97 The Clarks Shoes foot drawings (1976)
98 Meccano turns a boy's world into a man's world (1967)
99 Top breeders recommend Pedigree Chum (1974)
100 Can people taste the difference between Stork and butter (1978)