Alongside Apple's further shift to a services model, they've announced their next shiny-shiny and matt-matt versions of the iPhone. It illustrates that services may well be Apple's way forward because the iPhone form factor and massively copied features have just about run their course. BCF was an old commercial motto. Better, Cheaper, Faster. It plays out with the new cameraphone having an extra lens and some wild new voltage management and super-fast AI processing.
I was amused to see the video of a red one being dropped. It didn't seem to suffer the same filigree glass fractures that one of ours has.
I've been using the iPhone XS camera for most of my snapshotting over the last six months, instead of a bigger DSLR. It has proved to be pretty good so long as I don't use the digital zoom, which shows a smudged blockiness to some of the pictures.
As an equivalent of a 35mm snappy compact it's fine and ideal for routine travelling around pictures.
I use the Nomad case and pocketable Moment lenses as add-ons occasionally and thought Moment would give a pragmatic impression of the update. Sure enough, they already support the new iPhones and have several new cases. Interesting that the Moment add-on lenses are still only for the same two lenses that they supported in the XS.
Moment are really a photographer's brand and make lenses and equipment for video as well as stills. Need anamorphic? macro? It's covered.
It makes me wonder about a device that can take slofies, yet has respectable tiny near pro-grade video cameras on the back? Who will really exploit it?
Of course the usual trolling has started.
Blahs got more mega pixels. Blah blahs got more lenses.
I wonder if it misses the point that, like Microsoft in the 80s, Apple is targeting to raise the game of casual users? Another old tag line "Computers for the rest of us".
I'll stick with my X at the moment, it is already pretty amazing.
It just works.
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