This is more about "Wide Time" than iPhones and Starbucks, but I think it illustrates the idea quite well. I consider that we can think about things over a long time and also over wide time.
Wide time is when there's lots of small things happening at once that together combine to make a set of bigger changes. Like looking back at a film from the 1980s. In theory its not that long ago, but there's so many incremental changes that everything looks sort of -er- different. Typewriters, big spectacles, payphones, small wheeled cars, large shoulders and so on.
So Phil Lu's idea to be able to remote order frappacinos is an illustration of the mental increments that create the effects making the wide time changes. Latte anyone?
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