The New Year has more or less resumed its normal rotation this week, with work restarted, traffic jams re-instigated in the usual places, TV schedules back to normal and an early start to the 2015 UK election featuring in every single news broadcast.
Like summer holiday adverts which start on Boxing Day, there's probably been a popular agreement that broadcasters get their spinometers out at the first hint of a new year speech. The old colour coding won't hack it for the next time around, that's for sure.
Nowadays, there'll probably be talk of big data and deep dive analytics.
It'll be interesting to see how the pundits dance along the coloured wind without dangling from a rope of sand.
Meantime, here's an aerial view of Nathalie Miebach's transformation of some big data.
Weave away, boys, weave away.
