teenage engineering and the rabbit

I must admit to a slightly bemused expression when I first heard about the pocket-sized Rabbit R1 being promoted by Teenage Engineering.

It's not what you think. It's a compact bright orange AI device that's like a smartphone but which only has AI functionality. Scroll wheel, microphone button, camera. Tamagotchi on steroids maybe? Or the AI part of my car's speech recognition? 

It's an interesting take from the folk who made those build it yourself synths.