Okape Juice marketing of Ed Adams Novels

 I've been having some fun with marketing recently, in an attempt to promote my various novels. It has all been in good fun, but as a result, I've increased my Advanced Reader mailing list from 17 people(!) to slightly over 1,100. Interestingly, I can also identify which books each person has selected. 

I've also made the list a GDPR-compliant one, with proper opt-in and unsubscribe settings. Along the way, I discovered a few things which I wouldn't have thought would affect my rather basic marketing.

1. The choice of cover affects the book selection - running exactly the same campaign with two different covers showed one was far more successful than the other.
2. The way of marketing the eBook - like with a 3D cover vs a flat 2D one affects its selection. 3D seems to win. 
3. Less detailed messaging seems to work better than lengthier bullet lists
4. The rule of 7 may well apply, where people need seven types of exposure to retain anything
5. My occasional friendly emails to people appear, according to a survey I ran, to be well received.
6. The number of positive comments from people has, by far, outweighed the negative ones. I am extremely grateful for that.
7. My marketing also led to me being interviewed for a radio show about the book. More of that later.

I expect there's more that I've noticed, but a seven-list seems about right in this blog-post.

I've also tried some slightly mad stuff, like the secret site where I imagine some of the characters as if they are fruit juices. It may not be conventional, but it has still received a surprising number of hits.