It is fascinating to watch the current leadership bids, not least because of the variable production values being used.
At one end we can see colour corrected wide screen scripted sound-bite pieces with lower thirds titles and background music. In the middle we get camera-stabilised bulleted-list voice-to-camera with hasty subtitles. And then we get the pretend hand-held videocams with blustery background effects and rock solid stabilisation. I can't work out whether it tells a story about the funding of the various campaigns too, nor of their authenticity.
"Come visit me for a chat," tweeted one old-Etonian candidate, from within Kew Gardens,(entrance fee £16.50). In fairness, he added "It's all fake," when asked about the video selfie.
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