Around three weeks ago I was in an Italian restaurant made to look gritty using urban wall paintings. Artful Zoolander Mugatu that brought a smile to each of us.
This time, no smile. More a sense of High Street decline.
A well-known global burger chain's signature look recreates the ambiance of a derelicte car park. Their old design point was to make the seats hard so that people won't stay more than 20 minutes.
This spray-on tattiness takes it to another level. Graffiti, distressed peeling walls, a token festive snowflake on the window.
It is about as cynical as it could be. Order from screen. Wait in noise. Consume in trashed car park ambiance.
Somewhere a proud agency concocted this 'edgy' scheme, as cheap as chips to create with its hose down surfaces. Nathan Barley c.2005 would be proud.
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