In view of the recent events in London, NHS East Anglian Ambulance Service have launched a national "In Case of Emergency (ICE)" campaign in association with Vodafone's annual life savers award.
The simple idea is that you store the word "ICE" in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency".
In an emergency situation, relevant personnel will be able to quickly find out who your next of kin are and be able to contact them. It's as simple as that, and for more than one contact name you can use ICE1, ICE2, ICE3 etc. There's more info on the ICE website.
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