Then I branched out to a few other venues. The Waldorf Astoria, when I still had points make prizes, and I could get invited out of the checkin line to the special checkin with champagne service. Sadly the Waldorf looks like a building site at present - undergoing renovations, which include reducing the number of rooms. Sounds expensive.
Then there's the Pierre, up by Central Park. Another old-school ritzy type of venue, where I was fortunate enough to be placed in the spacious Presidential Suite - with its own manned elevator. I was fronting a group of high rollers on that occasion, but came out as the top banana. I still remember hiring a ballroom and the $38,000 bill (not just for me, I hasten to add). I asked for the bill to be printed and received about a foot of fan-folded paper (which had certain blackmail potential).
Subsequent visits have been more modest but I was still able to stay at (for example) The Soho Grand, which is like an all-night party.
And this time still spiffy on the 10th floor in Chelsea.
So back to Times Square. I've stayed at The Sheraton, The Marquis and the W, from each of which one can tip out onto the bustle of -er- tourists in Manhattan. My stay at any of them would be courtesy of cashing in loyalty points.
We decided to see a show on Broadway and the criteria was a musical not already in London.
We picked Water for Elephants. which was playing along the busy part adjacent to Broadway, yet is reminiscent of a building site. London's West End is certainly tidier.