rashbre central: JLR corporate ransacking

Tuesday, 3 December 2024

JLR corporate ransacking



It has worked; the discussion of the new concept car produced by a flagship UK maker. The company is owned by Tata, and under the JLR moniker, it is burying the once cool brand. If you want retro, then here's an example of how it should be done...


I know, its petrol and ecologically uncool, but it was designed 50 years ago, despite this example having a bluetooth radio.

It’s kind of inevitable that the design of the newest vehicle is ultra long, with a pointless bonnet to hide an empty engine compartment.  Think of an SUV 'on steroids'. Stretched to look good outside Sénéquier. Then sack all of the people responsible. Top to bottom. They are having a laugh.


I guess it was a rush job to design it one Friday afternoon, and the main inspiration was the Batmobile, albeit in Barbie Pink or British Racing -er- Blue.

I can't imagine it handles too well, with its long wheelbase and no rear view windscreen. Batman can use it, but it seems to me redolent of corporate neglect and ultimately trashing. 

Maybe I'll reach for the Lego and try a few designs of my own.
I can always ask Harley Quinn to use the hammer.

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