invisible democracy

We've got the elections in a few days. London has that fancy booklet for the Mayoral decision, but most places are bereft of information. My ward is a case in point. We have four candidates. Three of them don't show a face at all on the whocanivotefor.co.uk page. The other one shows a Conservative man who looks convincingly startled that a dark wig has just been dropped onto his head. 

If we drill further, then the only candidate with comprehensive coverage is the Conservative, from whom we also received a leaflet and a shabbily reproduced letter. At least there is a different picture on the leaflet, and probably it was taken in the last decade.

The Labour candidate also has some blurb, and it reads as if he is from around here. The other two don't seem to have anything. No blurb, no links. 

It makes voting in a democracy quite difficult when the information isn't available. I guess we can conclude that:

a) They don't think they will win so why put up the information?

b) They don't have sufficient money to mount a case?

c) They don't have sufficient organisation to mount their case?

My conclusion is that most people will simply vote tribally, and probably be slightly influenced by whose Parliamentary representative is the best at getting thrown out of pubs or concealing sleaze.