back once again for the renegade master

So much for Big Data. If the poll of polls by the American pollsters can't even be close, then what's the likelihood that Big Data really works? Look at the election day chart - an 8 point lead on the part of the well-heeled pollsters.

I expect it is useful for managing the law of big numbers, which is another money-making scheme in its own right. It's little better than using the conversion rates when looking at advertising where the median CVR = 2.35%, top-quartile CVR = 5.31%. and top decile CVR = 11.45%. 

But that's the secret of Trumpian logic. Go Big, Go Loud, Get a good backdrop, Say what they want to hear and throw money at the problem. It seems to be working.