Californian quarters, maybe...but the Eye?

I noticed today and snapped the London Eye's makeover. This time its showing a large picture of "the Silver Surfer" in its middle, which rotates with the Eye. For some reason I think of "silver surfer" as a demographic of internet user rather than an exiled amoral super being.

The last noteworthy makeover was for red nose day and the Eye wore a red nose and also had one of the pods painted red. I'm less sure about the current change; if the reason related to charity fundraising (Red Nose day), London, the Olympics or something similarly noteworthy, then absolutely change the Eye.

But for a film promotion?

tags technorati : rashbre london london eye fantastic four silver surfer british airways