Wednesday, 13 November 2013
the lower lower thirds rule
I usually have one of those advert blockers switched on when browsing the internet. I'm not sure what I'm missing, but generally the adverts I do see are misdirected anyway. The cookie crumbs seem to remember what I've already bought, rather than what I might need next.
Television is different. If I'm watching something pre-recorded then hitting the 30x usually does the trick. If it's on-demand, it may still have advert breaks but they don't have any actual advertising within.
So real-time commercial television is increasingly a novelty. I've decided to filter adverts using a specific easy to remember rule. I call it "The lower lower thirds" rule:
"Not more than 8 small print words."
That rule keeps me entertained during many drudgy adverts on telly. I simply decide that more than 8 words of riders and disclaimers invalidates my attention. I could add others about 'no animated animals except meerkats' and 'no quick money' but simply watching what's in the lower lower thirds works well most of the time.