Wednesday, 4 February 2015

time to set the gorilla onto the Hershbury cads?

George Cadbury, the original creator of Cadbury's chocolate was famously known for his Quaker beliefs and for the well-being of his workforce. He built the Bournville garden village adjacent to the factories, to 'alleviate the evils of modern more cramped living conditions'. It became a blueprint for other similar worker villages and set a high bar for worker care.

Cadbury's was sold off a few years ago and their products diluted. This season's Cadbury's Creme eggs have a recipe change, as well as moving from half a dozen in a pack to that well-known egg quantity of five. That's the effect of Kraft, the processed cheese slice people that manage Cadbury's in Europe.

Now it's the American version of Cadbury's brand that has created further mutants. Hershey's operate the Cadbury manufacturing in America and have been dabbling too.

To my palate Hershey chocolate tastes chemical, as if it has some kind of antiseptic injected. I'm told it's just got a higher percentage of sugar and lower amount of cocoa, but whatever it is, nowadays I won't even accept the English 'dare' to eat it.

Hershey's money-savers have also re-engineered the Cadbury ingredients. Less cocoa, more sugar, less milk, more powder. More like Hershey.

And now I see the Hershey lawyers have prevented British-style Cadbury chocolate even being retailed in the USA. They might as well lose the purple Pantone 2865c packaging on the American variant to avoid confusion.

Far removed from George's principles of improvement?

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