I learned a new phrase a few days ago - 'bus wrap'. Its the technical term for what they do with London red buses now when they cover them in a large advertisement. The smaller 'taxi wrap' is the same idea.
Londoners are pretty used to being blasted with advertising from all directions and I've noticed the emergence of animation now on the sides of buses, as well as on the backs of the pedicabs (rickshaw taxis), some of which now seem to have the equivalent of flat screen televisions attached to them.
As long as the traffic advertising doesn't start to become overly distracting, like the famous 1990s advertisement around Piccadilly which created multiple minor traffic bumps the day it was first displayed.
No comments:
Post a Comment