Thursday, 4 September 2014
jean pocket upgrade for iPhone 6
It's still a few days before the iPhone 6/Air and its companion device appear, but the phenomenon of early queues to get them has already started.
Television reports show a small row of camper beds outside the Apple Store on 5th Avenue already. Brilliantly, the lady at the front of the line is using her global TV interviews to promote an App. Come on Regent Street, opportunity awaits.
The phenomenon this time is that the device hasn't even been announced.
Sure, there's the Russian video of a complete prototype and plastic protective cases are already on sale on Amazon, for immediate delivery.
The headline news seems to be that it will be a little bigger (grr. yet another car kit swap out?), have a better camera with image stabilisation (and a little ring on the case where the lens sticks out. Hmmm).
It's expected there'll be a new glass Apple badge presumably to support NFC and/or inductive charging through the aluminium case? As Marques explains, even if the screen glass is tougher, it will still scratch if wrapped in sandpaper - although the scratching will sound different.
I use the iPhone all the time, but there's a few things that often don't get mentioned.
1) The look of an iPhone is great in the store. Nearly everyone I know then adds a case to protect it. And guess what? the showroom look is then hidden by leather, plastic or a flappy wallet thingy.
2) Like many using it as work tool, I have one of those Mophie battery expanders. It means I can get 2 days at a squeeze, but one day could sometimes be tricky otherwise - if there were a few long conference calls or similar. I wonder how a bigger high resolution screen and a thinner form factor will affect the new one?
3) The device should really pass the jeans pocket test. If it won't fit into a pocket, then it's starting to become a small tablet, rather than a phone. The iPhone 5s is already borderline. The Samsung PingPong doesn't make it. I hope Apple are onto this?
Which ever way, I suspect we'll all need deep pockets.