Time to repeat two of the rashbre social marketing principles (tm):
Everyone fast forwards through the popup ads on youtube and television.
So here, again, are a couple of points that everyone still forgets:
1: Put the message within the first three seconds. Four seconds is the point at which youtube gives you the eject button.
How many times in the first four seconds have I seen a dog running around on a bed? a playful kitten? Some bearded hipsters walking along a road with a guitar? Two women sitting in a kitchen (polite version)? BUT NO MESSAGE.
Ancient film had a two second picture preload (originally it was to do with the time that it takes for optical sound to reach the play head). Nowadays its bonkers.
Hair product adverts seem to get it, so I suppose they are worth it, if you can remember which brand the tag line actually belongs to?
2: On television, keep a banner with the brand on screen. We all watch adverts at 30x. Even when the ads are subtly slowed by programming in the device to 6x-12x it still only gives 2-3 seconds, so you'd better have a lower thirds stripe with the message.
You'd better make the brand large too. In case it's the time for a Picture in Picture channel hop.
(Oops, this 'spare' post was automatically published)