Friday, 21 February 2014

everything is awesome

Yes, we decided to see that Lego Movie.

I suppose there was a hint of product placement within this movie, but it was a hoot of a story, which also managed a good twist before the Lego based credits rolled.

The story revolves around Emmett the construction worker (yes, one who reads the instructions) and a plot to blow up everything that is weird (i.e. stuff made without the instructions). A bit recent Lego vs Old School.

We saw it in 3D and some of the scenes were breathtakingly fast and frenzied. It felt as if I'd ingested a few E numbers within the first ten minutes of the action and somehow continued to ramp up throughout the movie.

The big screen scale of the Lego scenes was astonishing, just watching the orderly traffic flow on the motorways or a sweeping scene across the Arizona desert of the Wild West.

Naturally there's adept repurposing of Lego blocks at every opportunity although some Lego characters are better at it than others. The blue 1980s spaceman springs to mind as someone who only really knows how to make a...spaceship. Others could recall Lego parts by serial number and quick fire assemble just about anything.

Further to add the movie's tongue-in-cheek commercial appeal is a cheesy song,"Everything is awesome", which the construction workers will spontaneously start singing, and then continue to sing for multiple hours. "It's a small world", anyone? Oh, no, that's from the competition. And newsflash, I just found the Tegan and Sara version, featuring The Lonely Island. Once heard, never forgotten.

There's rapid-fire humour too, including pokes at the movie itself: "blah-blah-blah - interesting back story - but we know you want to get to the next piece of action"

Weirdly, I'd actually like to see this again (as long as they don't try to blow me up).


Pat said...

It doesn't sound very girly:)

rashbre said...

Pat Its the lead girl in it that shows Emmett how to get around.

Nikki-ann said...

Lego are on to a winner with this film. They're already making a killing out of the video games, so it wasn't going to be long before a movie came out and I bet it won't be all that long until the second one is out either. The games and the movie centre on their product and it works... My friend took her kids to see the movie as they love the video games and the Lego itself. They loved the movie and want more Lego!

rashbre said...

Nikki-ann It sounds like 'job done'! Although it is a very amusing film in its own right.