Sunday, 20 October 2013
cake mix factor
It's ages since I watched x-factor on telly but I sat through some of it yesterday. We started a good 30 minutes behind real-time but before the end had caught up and had to watch all the adverts.
There's a few savvy advertisers now who put a brand image throughout their whole advert, presumably to ensure it registers, even on 30x fast forward. A fine recent example of this is a mid-century styled cake advert by Betty Crocker, which uses their brand on the screen the whole time.
See how easily I'm distracted from the Xfactor? Even by a cake mix advert? One that says there's no-one judging?
Anyway, I've not particularly been keeping up with the premise that each of the judges gets a batch-bake of artists and also a vote to knock someone out after the public has voted.
In the spirit of game theory, surely the judges will want to retain whichever artist is the least threat to their own survivors? A piece of cake (sorry, Betty)
And where was the term X-factor originally coined? Game theory, by any chance?