Monday, 15 November 2010

apple does apple

An amusing piece of internet hype when Apple site put up a teaser for a new iTunes announcement, which created a flurry of twitter and other general speculation.

Would Apple be introducing a subscription service for iTunes? Would the iView be released? Does the unreleased Macbook Air 15 have Firewire? etc. etc.

It turns out to be that iTunes will support the Beatles LP collection.

Jolly good.

Apple Corps.

But most people who like the Beatles have probably uploaded their own CDs to iTunes way back in the 20th Century. And the versions on sale are typically £10.99 for a single album and £17.99 for a double.

I still enjoy the Beatles and there's many a three minute classic amongst the track listings.

I'm just struggling to see any added value in the way that the announcement is being presented.

Although it will be interesting to see if any of the songs chart again.

Or get adapted...

And whether it creates any new remixes when people notice the stereo separation of the vocals.

(Thanks Beatles, Green Day, The Kinks, Joan Jett, Cypress Hill, House of Pain, Rage Against the Machine, LCD Soundsystem, Pills, Fatboy Slim and DJ Moule)

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