Tuesday, 19 January 2010
So Cadburys is to be taken over by the Krafty cheese people - 'chocs away' as I expect it will say in tomorrow's headlines.
I've always admired the Cadbury history, with the Bournville village set up next to the factories in the late 1800s to provide good accommodation and facilities for the workforce. Quaker George Cadbury also pioneered pension schemes as well as joint works committees and medical facilities for the workers.
It's too early to tell what will happen now that the company is to move to American ownership, but I hope that the better principles are upheld.
I can remember a school project involving Cadburys as well as a rather interesting tour of their factory. There have also been a succession of inventive television commercial across the years, with my favourites including Creme Egg.
For various reasons the original Cadbury Flake adverts seem to have disappeared from the schedules.