Thursday, 23 July 2009


I couldn't help thinking about Taco Bell today, what with the story about Gidget's demise. We have a sort of ritual when in the US to pay a visit to a Taco Bell somewhere and usually manage to mis-order significantly and wonder why so many different things in shells arrive.

I'll admit I sneakily like Taco Bell, yet when they temporarily opened here around Leicester Square they didn't last long and don't seem to have returned.

The big Chalupa was clever marketing adding "¡Yo quiero Taco Bell!" to my limited Spanish. Their 'Taco Light' was pretty clever too, with the small print 'Not lower calories' ... although I always thought their 'thinking outside the bun' with something called the 'Plug Club' was an unfortunate choice.

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