rashbre central: 2012 London Olympics Brand

Sunday 3 June 2007

2012 London Olympics Brand

[THIS LOGO SPACE IS INTENTIONALLY LEFT BLANK]

An interesting dilemma that the new Olympics Branding for 2012 London is to be unveiled tomorrow.

Unfortunately, the Committee responsible has already published a series of downloads available explaining why if you are not a designated interest, then you cannot display the logo.

I can understand not illicitly selling merchandise with the logo, or making unauthorised commercial gain from its use, but it does seem strange that the instructions state: You can support the 2012 Games by not engaging in the unauthorised use of the Games' Marks or purchasing unauthorised merchandise.

In the same document I am told that I could, however, use the National Lottery Scratch cards as a way to show support.

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