Sky broadband's brochure shows someone watching movies on an Apple PowerBook with the logo photoshopped out. In reality, you can't use the service with a Mac; it has to be Windows xp. I installed the software and downloaded a random movie (which took about 90 minutes on my 2Mb broadband link). So now I have 28 days to watch Starsky and Hutch on a PC. Or I could just dial it up on the television. Immediately.
I'm sure this will become a great on demand library in due course, but at the moment it feels rather like a test.